Create a Social Media Account

Create a Social Media Account

Part 6 of the Digital Foundations series

Be findable. Be followable.

You don’t need to be on every platform. But you do need to show up somewhere, clearly, professionally and consistently.

This guide walks you through creating a simple, on-brand social media account that matches your email and Google profile.

Pick one platform to start

Choose the platform that:

  • Your audience already uses
  • Matches how you want to show up (video, photos, text)
  • You’ll actually maintain

✅ Good bets:

  • Instagram – visual businesses (hairdressers, personal trainers, cafés)
  • Facebook – local services and older demographics
  • LinkedIn – B2B and personal brand building
  • TikTok – short-form, viral content (works great for trades too)

Create a professional handle and name

Your handle should be simple, memorable and match your brand.

✅ Do:

  • Use your exact business name or a close match

    @SpaceshipServices or @spaceship.ie

  • Use the same name, logo and bio across platforms

❌ Avoid:

  • Numbers or weird symbols (e.g. @spaceship1234)
  • Random usernames you made years ago

Set up your profile details

Make sure these are polished and consistent with your other online profiles:

  • Display name (matches your business name)
  • Bio – one or two lines that say what you do and who you help

    Personal training for busy professionals in Dublin.

  • Profile photo – logo, clear headshot or the front of a physical business (eg. shopfront)
  • Business category (on Facebook/Instagram)

Post a few things before sharing

Don’t invite people to follow a blank page.

Post 2–3 things first:

  • A welcome post introducing yourself or the business
  • A photo of your work, space or product
  • Something helpful or behind the scenes

This gives your profile some life when people land on it.

Once it’s set up:

  • Add it to your email signature
  • Connect it to your Google Business Profile
  • Use the same @handle on other platforms (if you make them)

Social media = social proof

People check your socials before buying, booking or messaging.

Make sure what they see is:

  • Accurate
  • On-brand
  • Updated (at least occasionally)

What's Next

👉 Next up: Test your final setup